HIRE DEDICATED SEO EXPERT

Over the recent years, SEO is seen converging with content marketing. Deviating from the plain rational approach, it is now taking a rounded approach to lay its hand on user experience. In this process, it ably collaborates with other departments of digital marketing too. In developing a successful SEO strategy, technical SEO is the key task to focus on top priority. As part of a contemporary SEO strategy, technical SEO must take in all the possible best practices related to search engines and must give no room for any kind of manipulation. The main objective of technical SEO is to promote crawler compliance and boost performance. Here is what you must know about the latest avatar of technical SEO which makes it a crucially important in any SEO mission.

Four areas technical SEO is now focusing on
In taking a comprehensive approach to optimizing the website, the new avatar of technical SEO focuses on four main areas.
Optimizing content: it is important that the content of the site must be good enough to be crawled by major search engines. This is done by making the best use of log file analysis to understand the access patterns and structured data of a website so that the content is accessed. efficiently
Systematizing structure: Implementing a site hierarchy and a systematic URL structure will help search engines as well as the users to land on the most useful content. This will also promote the internal link equity flow throughout the site.
Increasing conversion: This task involves finding and solving any blocks that prevent the visitors from navigating through the website
Enhancing performance: Technical SEO has now taken a new avatar to focus on performance. SEO experts as well as the website owners have come to realize that SEO is not just a kind of housekeeping. Focusing on the areas discussed above will result in a better site performance.

Optimizes the site, search and content
In its present form, SEO has extended its scope to focus on optimizing the content in the lines of content marketing, optimizing to increase the conversion rates, and optimizing to enhance the user experience. The purpose of all this is summed up in the following.

• Optimizing the website to assure a better user experience
• Ensuring that the content is accessible by all search engines and social networks.
• Creating a compelling content that can engage the right kind of audience across the different marketing channels available

Convergence of SEO and content
The prime responsibility of any successful SEO mission is to make sure that the consumers can easily find what they are searching for. This is in fact an area under constant flux. When major technological trends evolve, technical SEO processes come to the vanguard of innovation. Recent industry developments entrench this further.
With AMP (Accelerated Mobile Pages) and PWAs (Progressive Web Apps) gaining prominence, every business must ensure that their online presence can comply with the best standards to satisfy customer expectations. By working towards “mobile-first” approach, we are taking the right steps to engage the audience in a better way. This is also a kind of technological consideration. Very soon, we can expect PWAs to come to Google Chrome on desktop. This will mean, we must treat “mobile-first” approach with even more importance. Though these efforts might not fit typically within the ambit of SEO, it is most likely that SEO processes will facilitate these positive changes within the respective organizations.

Summary
Businesses must now start thinking beyond the search engines. They must discover and promote new ways to take the content to the users in a meaningful and effective way. The contemporary approach to SEO aims to tap into the full potentials of the increasing consumer demands. While working in line with the traditional SEO techniques, technical SEO must also expand its scope to work on optimizing the site experience also.
Though we might interpret it differently, the bottom line to reflect on is SEO never existed in vacuum. It has always been centered on collaboration. Therefore, it is necessary for the modern day SEO professionals to develop the skills that are relevant for the modern organic SEO campaign.

In this write-up, we understand the incredible role of E-A-T and YMYL in boosting your on-page SEO efforts. Google looks for pages that are trustworthy and authoritative and for quite long it has been giving weightage to expertise, trustworthiness and authoritativeness in ranking the pages. Google gathers E-A-T scores from search quality evaluators. Though E-A-T scores do not directly impact the ranking of websites, they can still help indirectly to rank higher.

Understanding E-A-T
People search for content to find answers to their questions. Google will penalize the websites that are unhelpful, inaccurate and misleading. It is important that your website content is created by subject matter experts who develop the content based on research and fact checking. Google uses page rank to gauge authoritativeness.
One of the signs of authoritativeness is links. Quality of links has been a top ranking factor. Since recognition can reward you with mentions, links, reviews, and citations, authoritativeness bestowed by useful content can have its real weightage.
To earn the trust of search engines and people, you need to strive hard. Highlighting the credentials of your content creators is one way to increase trustworthiness. While people will have to feel that they can trust the content on your website, Google awards higher rankings to sites that have trusted content

Understanding YMYL
Expanded as “Your Money or Your Life”, Google categorizes the websites that sell the products and services that impact the finances, health, safety and happiness of the users. Google rewards this type of content by ranking them higher. Some industry segments that come under YMYL are financial services, healthcare, legal and ecommerce. It is therefore important to ensure that your content does not hurt the people who access it. Your viewers must be made to feel that your website is a safe place for them. In a nut shell, when you take steps to benefit the users, Google will benefit you with higher rankings. The bottom line here is creating good quality content.
The discussion above stresses on the importance of considering E-A-T and YMYL in your SEO strategy.

Importance of high quality content
Your content must fulfill a purpose. It must benefit the clients, readers, users and customers. High quality content is that which has a high degree of Expertise, Authoritativeness, and Trustworthiness (E-A-T), along with a helpful and descriptive title. YMYL pages otherwise described as high quality content pages will necessarily have a high level of E-A-T. Create such a content that will have true value for your target audience. In other words, creating good quality content for your website will result in higher rankings. On the other hand, a low quality content will adversely affect your rankings. Saying it in other words, low E-A-T will mean bad content and it will in turn mean bad SEO that can let you miss out on highly valuable traffic and consequently affect conversion rates.

Find the right authors
Google stresses on the importance of creating content with journalistic professionalism. Attaching the name of the writer and byline to the write-up is essential. Highlight the biographical details of the person who create content for your site. Also give links to the writer’s other valuable content at the bottom.

Make it easy to find your contact details
The visitors to your page must be able to find your contact details easily. The customer support details must be displayed prominently. Making the Contact Us page the main or footer navigation will also work.

Cure the low quality content
When you find the content quality low or outdated, remove it or improve it as appropriate. Removing the irrelevant content and pruning the less useful content are ways to improve the E-A-T. One way to do this is to get it written by authoritative people and add quotes, data and citations from expert sources.

Enhance the brand reputation
Improving the brand reputation is an important aspect of E-A-T. Sharing valuable insights with your readers can give you thought leadership and can consequently help increase the conversion rates. When you become an authority in your niche, Google will have reasons to trust you.

When you look forward to figure out what your business will really need form the SEO team, here is a map that will help understand the best SEO resources to bank on. Successful execution is always a challenge in front of businesses of all sizes and formats. From the day one of your business, it is necessary to build the right set of resources that are crucially important for your success. The three elements to succeed in SEO are minimizing the budget on the most effective tasks, ensuring coordinated working across diversified skill sets, and making innovations to see a continuous growth.

What decides the success of SEO
The success of SEO ultimately depends on how best you are able to coordinate between different teams, skill sets and departments. The key areas you need to focus on while executing SEO programs include link development, creative editing, media and graphics, user interface and user experience, web development, and technology and analytics. It is very important to dedicate the right kind of SEo resources for each of these areas under focus.

The ideal format for a firm’s SEO ecosystem
Under the leadership of Lead SEO strategist, the different skill sets required for a successful SEO team include SEO strategy specialist, link development team, content editing team, designing team, development team, analytics team and user interface and user experience team.

SEO has to evolve over time
With the changes in the goals of your business and with the maturing of your SEO processes, the resources you will need will also keep changing. In the beginning, the SEO strategist will need to perform a lot of research and planning. Majority of SEO efforts get started with on-page work. In other words, this will mean setting the site architecture in the right way. When the site grows and more people get involved in the mission, the needs will shift towards the execution level. Once you successfully complete the initial set up process, you will need to work on the budgeting and resource allocation across the different tasks forming part of the SEO mission.

Different approaches to consider
During the execution of a successful SEO program, you must decide on the right kind of approach that can contribute to the success of the entire mission. Decide if you will need to hire more staff working in-house. Figure out if you will need to hire agency partners. Find out what software you need to invest in to support the needs of different teams. When you opt for a fully in-house team for SEO, you will not be outsourcing any of the components of SEO. All the six kinds of tasks will be delivered by the in-house team that is fully focused on SEO alone.

When you think of a partial in-house SEO team model, still there would be no outsourcing, but the in-house SEO team will have to borrow some resources from other teams to execute the project successfully. A hybrid model of in-house and outsourced SEO team will mean the SEO strategy and some other components of SEO like editorial content for instance will be managed in-house while some components will be outsourced to an outside agency or individuals. When you want to work with a single in-house SEO strategist, one hired professional will work in-house as the SEO strategist while most other components of the SEO mission will be delivered by third parties from outside. When you do not wish to have dedicated resources in-house, you are talking about a model that is fully outsourced. In this case, SEO strategy will be planned by an external agency or consultant. There could be an in-house marketing person to coordinate between the firm and the external agency.

Take home from this discussion
You must always remember that every situation is unique and what works well for some other business might not work well in your case. The best approach that can work wonders for you while building the right set of resources for your SEO mission is to consult an expert. Taking the right approach based on informed decisions will always let you succeed in your SEO efforts at a minimum budget.

Your choice of the SEO agency can make or mar your SEO efforts. Hence you must exercise a great care to hire the right agency that can fulfill your SEO objectives. Here are the questions to ask the SEO agency you are considering.

1. Methods and processes
Good SEO firms will always have an approach and process of how they go about the SEO. Note down what they say as they are capable of. Make sure if they are up-to-date with the changes in the networks of advertising and search algorithms. There is no point in working with an organization that uses buzz words to describe outdated methods. Note down the tools and terminologies they use to check if they are relevant. The best thing to check if they are really capable in SEO is to view a recent sample of measurable result they have produced for a client.

2. Ability to customize
SEO is a product that is intangible. Check if the agency you are hiring has the necessary processes and plans. They must understand the nature of your business, your business model, and the target markets so that they can tweak their SEO efforts in line with your specific situation. Off-the-shelf SEO plan will never fit in with your needs. Even if you come to know that they are a top SEO agency in your industry domain, find out if they have the ability to customize and tailor their project to meet your business metrics and objectives. If they are seen focused only on their own metrics and processes, they might not be useful to you.

3. Appreciable Track Record
Never have any reservations to ask if they can share details about their clients, case studies, reviews and references. The track record and history of a SEO agency can tell a lot about them. If you analyze their performance over the years, you might gain a lot of insights about their ability to drive results across your SEO project. Find out from them what they deem as the biggest challenge with regard to your SEO project. Ask them to list the common reasons that cause the PPC or SEO engagements not to work. It is necessary to know if they are honest.

Continuity of Service
SEO is an ongoing process and also takes time to deliver results. Even search campaigns build up over time. Integrating SEO and PPC can give meaningful insights. Find out how long they are in this business and what is their client retention rate. An accountable and responsible agency that looks forward to work with you for a long time is the best pick. .

5. Credentials of the SEO team
You will not want your SEO performance impacted by the ideas and experience of just one or two people in the team working on your project. Find out who will be working on your project and the credentials and certifications of the team.

6. The people heading the agency
It is important that you must be able to relate with the people who you are working with. The success of SEO always depends on how well the agency is able to collaborate with its client. Get a clear definition of the roles and responsibilities of the people heading the firm and the team members who will work on your project.

7. Transparency and good communication
The issue of transparency and lack of proper communication are at the root of troubles between the client and the SEO agency. Though no one is perfect for that matter, a lot can be done if we try to prevent mistakes and issues. It is critical to understand the channels of communication, tools used for communication and who are responsible for communication. Figuring out the right methods of communication is important. Also ensure that the communication is well planned and can flow well.
The initial stages of interacting with the firm are very crucial as you must make the best use of this phase to ascertain whether the organization can produce the expected results across your SEO project. Once you have successfully hired the right agency, half the job is done and you are heading towards success.

A Dedicated SEO Expert is a highly specialized professional who exclusively focuses on Search Engine Optimization (SEO) for a specific client or company. They are responsible for enhancing a website's visibility on search engines, driving organic traffic, and strengthening its online presence.

Hiring a Dedicated SEO Expert offers numerous advantages, including specialized expertise, tailored SEO strategies, continuous optimization, comprehensive keyword research, competitive analysis, and dedicated attention to your SEO objectives.

Hiring a Dedicated SEO Expert provides you with a dedicated resource solely dedicated to your project, offering more focused attention, faster response times, and a deeper understanding of your brand and objectives compared to agencies or freelancers handling multiple clients.

A Dedicated SEO Expert offers a wide range of services, including keyword research, on-page optimization, content strategy, link building, technical SEO, performance analysis, and regular reporting. They customize their services to align with your specific industry and goals.

Pricing for a Dedicated SEO Expert can vary based on their experience and the scope of your project. Common pricing models include monthly retainers, hourly rates, or project-based fees. It's essential to discuss pricing and expectations before finalizing the hiring arrangement.

Look for candidates with a proven track record in SEO, certifications such as Google Analytics or Google Ads, familiarity with SEO tools like SEMrush or Moz, and the ability to demonstrate past successes in improving website rankings and traffic.

Dedicated SEO Experts can work remotely, providing flexibility in hiring talent from anywhere in the world without geographical constraints. The timeline for SEO results varies based on factors such as industry competitiveness, website condition, and the SEO strategies implemented. Generally, noticeable improvements can be expected within several months, with continued growth over time.

The timeline for SEO results varies based on factors such as industry competitiveness, website condition, and the SEO strategies implemented. Generally, noticeable improvements can be expected within several months, with continued growth over time.

While long-term commitments are common, the engagement duration can be customized to your needs. Many businesses opt for ongoing collaborations with Dedicated SEO Experts to continually enhance their online visibility.

Selecting the right expert involves reviewing their portfolio, checking client references, evaluating their knowledge of the latest SEO trends and techniques, discussing your objectives, and ensuring their communication style aligns with your preferences.

To maximize the effectiveness of your SEO expert, provide clear goals and expectations, maintain open communication, and avoid unrealistic demands. Additionally, patience is key as SEO results often require time to materialize

Yes, it's possible to manage SEO in-house, but it can be complex and time-consuming. Hiring a Dedicated SEO Expert ensures you have a dedicated resource with specialized knowledge, potentially leading to more efficient and effective SEO strategies.

Hiring a Dedicated SEO Expert can be a strategic investment in your online visibility and business growth. Collaborate closely with your chosen expert to achieve your SEO goals and stay competitive in the dynamic digital landscape.